The Mama Jewels Story

”I looked around the baby group and realised that most of the mums, like me had stopped wearing jewellery, when I asked why they said ‘Our children keep breaking our jewellery so we just had to stop wearing it’ That was the moment I decided to use my jewellery design skills to create a necklace that a baby can’t break, can be washed, and is completely non-toxic for when babies chomp on it,  but still looks gorgeous. Mama Jewels was born!”

Amanda Waring – Founder Mama Jewels

Way back in 2006, my life changed in a wonderful way, my beautiful first son Jonah George was born and a love affair began. Unfortunately, at least for a while, my love affair with jewellery was put on hold. I have been designing and making jewellery as since 2001 and successfully selling elegant, trend led jewellery. Suddenly I was unable to wear my own designs for fear of them being broken, sucked chewed and pulled.
Being a huge ‘Jewellery Junky’ and renown for my ability to accessorise to the hilt, I was stumped and began to search for some jewellery that was child friendly but didn’t look like a toy.
I found quite a few items on the market that were child friendly, but not too friendly to a Mum who wanted to retain a bit of style whilst accommodating a young baby and then toddler.
The Mama Jewels design began: I did plenty of research with local Mums focusing on the issues they highlighted that would get them back into wearing jewellery;

– Jewellery that was in line with current trends.
– Great quality
– Reliably strong
– Non – toxic and the need to be washable for when babies chew on your jewellery.
– Plenty of choice and the ability to design your own
– Value for money and well presented as other mums thought it would make a      great gift.

After a year of research and a further year in development, MAMA JEWELS was born and they are available for all lovely Mummies at
Mama Jewels now has a few awards under it’s belt and some celeb fans too and I now have a two new little boys, Finley Isaac and Henry Joseph  and they have inspired me even further. They loves to play with and chew my jewellery, which provides a great distraction at times when other toys aren’t available and love even more that Mummy doesn’t panic when they start pulling and tugging and she still looks a teeny bit stylish! ( Estee Lauder Double wear helps too 😉
I also need to take this opportunity to thank Elizabeth, my great friend and support from the start, and my fantastic husband, who both live and breathe Mama Jewels almost as much as I do. We make a great team guys x
If you have any ideas or suggestions please email me I really would love to hear them, I love feedback – it’s simply makes our products better and better.

  • The Mama Jewels Story