10 reasons why we should celebrate World Breastfeeding Week 2021.

World Breastfeeding Week begins on Sunday the 1st of August. It is celebrated in more than 120 countries with the goal of highlighting the importance of breastfeeding, encouraging and promoting breastfeeding, and improving the health of mothers and babies all around the world.
 10 reasons why we should celebrate World Breastfeeding Week 2021

10 reasons why we should celebrate World Breastfeeding Week 2021


  • Celebrating World breastfeeding week helps to promote the benefits of breastfeeding and breast milk for your baby.
  • It helps to focus on good nutrition and poverty reduction.
  • One aim is to reach groups of parents that historically have rejected breastfeeding socially and culturally and promote diversity, power of choice and a woman’s right to breastfeed, particularly in public.
  • Calling employers to account and enabling more Mums to be able to prolong their breastfeeding journey by the provision of facilities and environments that help a mum continue to breastfeed for as long as possible.
  • Awareness also highlights the help that is out there if you struggle to breastfeed.
  • World breastfeeding week helps to normalise breastfeeding, thankfully in most countries now, gone are the days when Mums were forced to hide away and breastfeed in a cupboard or a toilet
  • World breastfeeding week also highlights groups and tribes, help forums, and like-minded mums. It’s so important to feel supported in your journey of parenting and being aware of the groups available to help and support mums when they hit bumps in the road.
  • During world breastfeeding week many businesses promote their breastfeeding-related products, things that can help along the way and they often do great deals and offers. So take advantage of this Worldwide celebration and grab some great offers during the week!
  • World breastfeeding week’s aim is to call governments to action to recognise the importance of the protection and promotion of breastfeeding and provide legislation to support a breastfeeding mother.
  • Finally, acknowledging that breastfeeding can be very hard, support is needed and to re-assure mums that they are not a failure if they struggle and that every single day you give your child breastmilk is amazing!


Word Breastfeeding Week is organised every year by the World Alliance for Breastfeeding Action (WABA), a global network that aims to protect, promote, and support breastfeeding around the world. WABA collaborates with the World Health Organization and UNICEF to make sure that aid is given to the right people, in the right communities.

Check out the WABA website and join their Facebook group to pin where you are having your celebration  http://worldbreastfeedingweek.org/

Breast milk is perfectly designed for your baby and there are health benefits associated with it not only for the baby but also for you.

Benefits of breastfeeding for your baby:

Breast milk has been shown to protect your baby from infections and some diseases, is available for your baby when they need it and breastfeeding can create a strong emotional bond between you and your baby.

Benefits for you:

Breastfeeding lowers your risk of breast cancer, ovarian cancer, cardiovascular disease and obesity.

A newborn baby’s stomach is very small and they need to feed little and often. Responsive feeding, where you feed on demand is a good way to ensure that the baby’s needs are being met. It is not possible to overfeed a breastfed baby, but remember a baby will feed not only for food but also for comfort and reassurance.

The NHS recommends exclusively breastfeeding your baby for the first six months and then giving breast milk alongside solid food for as long as you feel comfortable. The amazing thing about breast milk is that it changes with your baby’s needs and it can even be expressed and stored.

Breastfeeding is not always a picnic, it can often come with sore nipples and breasts and accidental leaks. If it is something that you or someone you know are finding difficult, there is support available. The National Breastfeeding Networks has a helpline 0300 100 0212 where breastfeeding support is available, they also have peer support network and may have volunteers in your area.

 If you feel like some pampering you might like to try one of our breastfeeding hampers. It contains a useful cotton muslin, Myrtle & Maud Milk Flow Breastfeeding Teabags to help with milk flow, a breastfeeding journal to keep track of feeds, Bosom Buddies Breastfeeding Oils for those sore nipples, a bottle of Mama Jewels aromatherapy bath and massage oil to help you relax and two bars of Monezumas Vegan chocolate as a little treat for you.

It makes a perfect gift for a new mum.

Breastfeeding hamper

Breastfeeding gift hamper

 If you find it difficult to remember which breast should be used next for a feed, wearing a bracelet and slipping it to the corresponding wrist can help you remember. We sell a number of silicon and wooden bead bracelets which are tug proof and are safe for babies to chew on.

If your baby likes to grab and pull on things while feeding our baby-proof breastfeeding necklaces can provide a good distraction for them whilst still looking stylish on you. 

We wish you a very happy world breastfeeding week and please remmeber – you are not alone in this journey, we are in this together!

Please use CODE WBFWEEKMJ2021 for 15% off your order throughout the week!