The Mama Jewels Story
MAMA JEWELS STORY
British made, artisan-designed Gift hampers and baby proof jewellery, where quality control is paramount at every step of our design and making journey. Every piece of jewellery is lovingly and carefully made by our in house makers at Mama Jewels.
The baby proof and teething jewellery market have expanded massively since our humble beginnings in 2009. Teething necklaces are everywhere. Choosing Mama Jewels over other companies on the market means that you get true British design and maker quality every step of the way!
Then in 2017, after lots of conversations with our customers, we developed and launched our own brand of gift hampers. Working closely together with other beautiful small businesses in the UK, we’ve curated a really gorgeous range of gift boxes for every Mum and baby occasion!
“I looked around the baby group and realised that most of the mums, like me, had stopped wearing jewellery, when I asked why they said ‘Our children keep chewing and breaking our jewellery so we just had to stop wearing it’ That was the moment I decided to use my artisan jewellery design skills to create jewellery that a baby can’t break, can be washed, and is completely non-toxic for when babies chomp on it, but still looks gorgeous” Amanda Waring – Founder Mama Jewels
Way back in 2006, my life changed in a wonderful way, my beautiful first son Jonah was born and a love affair began. Unfortunately, at least for a while, my love affair with jewellery was put on hold. I have been designing and making jewellery as since 2001 alongside my main career and successfully selling elegant, trend-led jewellery. Suddenly I was unable to wear my own designs for fear of them being broken, sucked chewed and pulled.
Being a huge ‘Jewellery Junky ‘I was stumped and began to search for some jewellery that was child-friendly but didn’t look like a toy.
I found quite a few items on the market that were child-friendly, mainly clunky silicone teething necklaces, but not too friendly to a Mum who wanted to retain a bit of style whilst accommodating a young baby.
What I really wanted to achieve was beautifully handcrafted, carefully made, fashionable jewellery that would have tight quality control every step of the way during production, that no one would guess was baby proof. But was that what other mums wanted too?
The Mama Jewels design process began: Whilst on Maternity leave with number two son Finley, I did plenty of research with local Mums focusing on the issues they highlighted that would get them back into wearing jewellery and held focus groups to gain their views. What they really wanted was;
Jewellery that was in line with current trends.
- Great handcrafted quality
- Reliably strong
- Non – toxic and the need to be washable for when babies chew on your jewellery.
- Plenty of choices and the ability to create unique bespoke designs.
- A handcrafted, Artisan design feel.
- Value for money and well presented as other mums thought it would make a great gift.
At the time I was working in a very male-dominated environment as a Construction Project manager, with a degree in Quantity Surveying and the job which had been my life, proved particularly inflexible and unsympathetic to a new mum. When the recession hit in 2009, the company that I was working for began to lose business. During my maternity leave with Finley, redundancies were made and I saw this as my leap of faith moment to start Mama Jewels!
This was the perfect time to combine all my valuable quantity surveying, project management and jewellery design skills into one! After a year of research, testing at a UKAS test house, and a further year in development, MAMA JEWELS was born and was launched at the 2010 Baby Show at the NEC in Birmingham, England.
Mama Jewels has come a long way since 2009. We have customers all over the world, that come back time after time, a few awards under our belt and some celeb fans too! One of our customers was recently spotted at Centre Court at Wimbledon and another sent us a fabulous snap from their local day out in Hollywood, USA!
I now have three fabulous boys, Jonah, Finley and Henry and they have inspired me even further. They still love to play with and chew my jewellery, which provides a great distraction at times when other toys aren’t available and love even more that Mummy doesn’t panic when they start pulling and tugging and she still looks a teeny bit stylish! (Estee Lauder Double wear helps too 😉
I also need to take this opportunity to thank Elizabeth, my great friend, business colleague and support from the start, and my fantastic husband, who both live and breathe Mama Jewels almost as much as I do. We make a great team guys x
If you have any ideas or suggestions please email me firstname.lastname@example.org I really would love to hear them, I love feedback; it’s simply making our products better and better.